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About the Forum
Competing in an Uncertain Economy:
The Cost of Rigidity
A FLUX Business Forum
This forum examines how companies should respond to sustained economic volatility driven by global disruptions - rising oil prices, supply chain instability, and geopolitical conflict.
These pressures are exposing the limits of asset-heavy, fixed-cost operating models, where rigidity amplifies risk instead of absorbing it. The discussion will focus on how leading organisations are shifting toward more flexible, access-based approaches to manage cost, redeploy resources quickly, and remain competitive under uncertainty.
Where policy and business needs are misaligned
The real friction companies face beyond public narratives
How companies are actually adapting
Honest operation strategies, best case practices
What is structural vs solvable
Where intervention creates the most competitive leverage
Program Details
Keynote Speech
Tan Sri Dato’ Sri Dr Zeti Akhtar Aziz — Policy & Competitiveness in an Uncertain Economy: Talent, Capital and the Cost of Rigidity
The opening keynote will examine how today’s fragmented global environment - shaped by geopolitical tensions, energy volatility, and shifting capital flows is driving a new phase of policy intervention across economies.
Panel Discussion
The Real Cost of Rigidity: How Companies Are Adapting to Talent & Cost Pressures
A structured conversation among four operators examining what cost rigidity actually looks like inside Malaysian businesses today. The speakers will examine the same central tension from different angles: where cost rigidity is showing up, where policy and operational reality are misaligned, what companies have already changed, and where they are still stuck.
Case Response
How Companies Can Remove Fixed Costs From Their Operating Model to remain Agile and Flexible from FLUX perspective
This session explores how businesses stay agile by shifting from fixed costs to flexible, on-demand models, with FLUX sharing real-world insights.
Speakers

Jacob Lee Chor Kok
President, FMM
Jacob Lee Chor Kok is the President of the Federation of Malaysian Manufacturing (FMM), representing over 13,000 manufacturers nationwide. Elected in December 2025, he previously served as Vice President and Deputy President since 2014, playing a key role in shaping national industrial policy and advancing Malaysia’s Industry 4.0 and digitalisation agenda. He is also the Founder of ASLI Mechanical Sdn Bhd, a leading HVAC components manufacturer with regional operations across ASLI Pte Ltd, Tiger IoT Pte Ltd, and related entities. He also serves as an adjunct professor at Universiti Malaysia Perlis (UniMAP), supporting industry-academia collaboration.

Benyamin Ismail
General Manager, AirAsia x
Benyamin Ismail is the General Manager of AirAsia X Berhad, the long-haul low-cost airline within the AirAsia Group. He joined AirAsia in 2010 and previously led corporate development and investor relations, driving strategic growth and investments. With a background in investment banking at CIMB and Maybank, he brings strong expertise in financial strategy and restructuring. He assumed the GM role during a challenging period, leading AirAsia X through restructuring and recovery. Today, he oversees strategy and operations, managing cost structures, fleet deployment, and network optimisation in a volatile, capital-intensive industry.

Marc Appelt
Managing Director, MAN Malaysia
Marc Appelt is the Managing Director of MAN Truck & Bus (M) Sdn Bhd (MAN Malaysia). An Economics graduate from Northern Germany, he brings 20 years of MAN experience in workshop operations and productivity. As a Commercial Board member, he drove global sales and commercial activities, served as Finance Director in Bangkok (2012–2013), and most recently as Head of Human Resources for Sales and Marketing in Munich. In Malaysia, Marc champions True Sustainability — going beyond decarbonisation to prioritise quality, lifecycle value, and maximising return on investment through efficient, reliable, and responsible fleet operations.

Ir. Shazwan Khalid
Strategic Account Director, Siemens Energy
players. In his role, he works closely with C-suite executives and government partners to shape long-term collaborations that support national energy priorities while delivering sustainable, profitable growth. With extensive experience across the power and oil & gas value chain, he operates at the intersection of large-scale, capital-intensive infrastructure and evolving market demands. His work focuses on balancing the inherent rigidity of long-term energy assets and contractual frameworks with the need for operational flexibility—enabling customers to navigate uncertainties while advancing decarbonisation, reliability, and system resilience.

Aziz Ayman
Founder & CEO, FLUX
Aziz Ayman is the Founder and CEO of FLUX, a Malaysian mobility platform launched in 2018 to redefine vehicle access. He pioneered an all-inclusive car subscription model that removes upfront costs, long-term loans, and maintenance burdens. Challenging traditional ownership, FLUX offers flexible subscriptions from one month to multiple years, allowing users to switch vehicles based on their needs. Operating as a two-sided marketplace, FLUX connects automotive partners and customers—transforming underutilised vehicles into a flexible, usage-based model.

Renato Lima de Oliveira
Assoc. Professor, Asia School of Business | MIT Sloan Affiliate
Renato Lima de Oliveira is an Associate Professor of Management at the Asia School of Business, in collaboration with MIT Sloan, where he also serves as Deputy Dean (Student Journey) and a founding faculty member of the Center for Technology, Strategy, and Sustainability (CTSS). He holds a PhD from MIT, with research focused on political economy, state–business relations, and how policy shapes corporate decision-making. His work is grounded in global fieldwork across Asia and Latin America, complemented by experience as a journalist and consultant, including roles with the World Bank and government institutions.
Agenda
Registration & Networking Pre-Session
ARRIVAL
•
9:00 AM
Opening Keynote: Policy & Competitiveness in an Uncertain Economy
KEYNOTE
•
10:00 AM
Keynote Discussion: Policy & Competitiveness
Q&A
•
10:20 AM
Panel Discussion: The Real Cost of Talent Mobility Friction
PANEL
•
10:30 AM
Case Response: Mobility Infrastructure in Practice
CASE
•
11:10 AM
Networking Break
BREAK
•
11:30 AM
Closing Remarks & Call to Action
CLOSE
•
11:50 AM
Post-Conference Corporate Account Sign-Up
B2B
•
12:00 PM
Informal Networking Close
LUNCH & NETWORKING
•
12:30 PM
Anticipate what’s next
Gain strategic clarity on policy, capital flows, and Malaysia’s competitiveness in an uncertain economy.
See how peers are responding
Hear how senior leaders are actively managing cost pressures, talent mobility, and operational risk.
Rethink your cost structure
Identify where rigid, asset-heavy models are limiting agility—and how to shift toward flexibility.
Engage with true decision-makers
Join a closed-door room of senior executives and industry leaders shaping real business outcomes.
Move from insight to execution
Explore practical, ready-to-implement solutions to optimise operations and reduce fixed cost exposure.
What You’ll Get


